DYMO Charges Into Electrical And Datacom Markets

DYMO Charges Into Electrical And Datacom Markets With Creation Of Industrial Business Initiative
Stamford, Conn, 15/01/2004
 
DYMO, the global leader in labeling announces the launch of a new business initiative in North America to be branded DYMO Industrial ( http://www.dymo.com/industrial ). This new venture, based at DYMO's world headquarters in Stamford, CT, is committed to developing high quality, affordable portable printers specifically designed for Electrical and Datacom markets.
  The business is strongly supported by a global push from Esselte, DYMO's parent company and $1B global producer of business products.
  "Expansion into new markets like Electrical and Datacom with new industrial products is very important to Esselte's global growth strategy" said Magnus Nicolin, CEO of Esselte, "and as such, Esselte is staffing up the DYMO Industrial initiative and heavily investing in research, development, and marketing"
  The North American initiative is co-led by the team of Douglas Waldal and Ernest Racenet. Doug Waldal brings over a decade of experience in the development and marketing of identification products for the industrial market.
  "DYMO's entrance into this market will be managed as a business within a business, capable of leveraging the best DYMO, Esselte and other divisions have to offer, yet remain flexible enough to meet the unique needs of these new markets" says Doug Waldal.
  Ernie Racenet brings over 7 years of experience in the development and marketing of identification products for Home and Office markets and another 5 years in marketing consumer packaged goods.
  "DYMO Industrial will energize these markets and the labeling category as a whole through exciting promotions and thought provoking advertising. Even the name of our product, RhinoPRO has a unique image" says Racenet. "Adding excitement to this category will motivate consumers and stimulate sales for DYMO and our partners"
  As part of its business strategy, DYMO industrial will join with distribution and strategic partners in order to offer consumers a wide choice of purchasing and product options.
  The first products to be released by DYMO Industrial will be under the RhinoPRO brand name and will be released on January 11th, 2004 at the BICSI show in Orlando Florida, booth #604.
  About DYMO Industrial
DYMO Industrial is focused on producing high quality, affordable labeling solutions for the Electrical and Datacom markets. DYMO is a products manufacturer. Information is available at www.dymo.com/industrial