DYMO Charges Into Electrical And Datacom Markets With Creation Of Industrial Business InitiativeStamford, Conn, 15/01/2004
DYMO, the global leader in labeling announces the launch of a new business
initiative in North America to be branded DYMO Industrial
(www.dymo.com/industrial). This new venture, based at DYMO's world
headquarters in Stamford, CT, is committed to developing high quality,
affordable portable printers specifically designed for Electrical and
The business is strongly supported by a global push from Esselte, DYMO's
parent company and $1B global producer of business products.
"Expansion into new markets like Electrical and Datacom with new industrial
products is very important to Esselte's global growth strategy" said
Magnus Nicolin, CEO of Esselte, "and as such, Esselte is staffing up the
DYMO Industrial initiative and heavily investing in research, development,
The North American initiative is co-led by the team of Douglas Waldal and
Ernest Racenet. Doug Waldal brings over a decade of experience in the
development and marketing of identification products for the industrial
"DYMO's entrance into this market will be managed as a business within a
business, capable of leveraging the best DYMO, Esselte and other divisions
have to offer, yet remain flexible enough to meet the unique needs of
these new markets" says Doug Waldal.
Ernie Racenet brings over 7 years of experience in the development and
marketing of identification products for Home and Office markets and
another 5 years in marketing consumer packaged goods.
"DYMO Industrial will energize these markets and the labeling category as a
whole through exciting promotions and thought provoking advertising. Even
the name of our product, RhinoPRO has a unique image" says Racenet.
"Adding excitement to this category will motivate consumers and stimulate
sales for DYMO and our partners"
As part of its business strategy, DYMO industrial will join with distribution
and strategic partners in order to offer consumers a wide choice of
purchasing and product options.
The first products to be released by DYMO Industrial will be under the
RhinoPRO brand name and will be released on January 11th, 2004 at the
BICSI show in Orlando Florida, booth #604.
About DYMO Industrial
DYMO Industrial is focused on producing high
quality, affordable labeling solutions for the Electrical and Datacom
markets. DYMO is a products manufacturer. Information is available at