DYMO® STAMPS™ GIVES CONSUMERS ITS TWO-CENTS WITH FREE POSTAGE OFFERStamford, CT, 08/05/2007
Beginning May 14, the United States Postal Service will require an
additional two-cents to mail a First-Class Mail, one-ounce letter. Many
other postal rates are also rising - from parcels to postcards to
priority mail. For businesses - especially small businesses - the
increase can be costly, both in time and money. In fact, according to a
new survey from DYMO®, more than 40 percent of small businesses will
need to make additional trips to the Post Office when the new rates hit.
To help bridge the two-cent gap, DYMO Stamps™, the only online postage
service currently without a monthly service fee, is giving away its
“two-cents” – that is, free two-cent stamps as well as helpful
information on the new rate structure. Beginning May 8, the first 10,000
consumers who go to www.dymo.com/twocents and register will receive a
set of ten free two-cent DYMO Stamps.
“This is just one way DYMO is trying to help businesses and households
transition to the new rate structure,” said Miguel Ortiz, marketing
director for DYMO Stamps. “It’s also an opportunity for us to educate
people about the new rates and how to eliminate unnecessary trips to the
Post Office to purchase additional postage.”
Ortiz highlights the recent survey, which examined 306 small businesses
across the country, as an example of the need to educate consumers.
Nearly 70 percent of respondents (68.9 percent) still purchase most of
their postage at the Post Office, while 62.9 percent have never
purchased or used Internet postage.
“With tight mailing budgets, especially for small businesses, it’s
important for industry resources like DYMO to provide consumers with the
appropriate tools and information to help their business grow,” Ortiz
said. Ortiz points to a survey finding indicating that nearly one-third
(32.9 percent) of small businesses spend at least $1,000 a year on
postage, with about half of that group spending more than $5,000.
DYMO Stamps – Two Cents at Your Fingertips
DYMO Stamps is an Internet Postage service that allows users to print
postage from home or office, eliminating trips to the post office. DYMO
Stamps, powered by Endicia™, a leading Internet Postage service, is the
only Internet postage service currently with no monthly fees or
long-term service commitments. Users simply sign up for a free Endicia
account to purchase and print their postage. The DYMO Stamps service
prints U.S. postage for First-Class, flat rate Priority Mail®,
International (one oz.) and postcard mail pieces. It works exclusively
with the top-selling DYMO® LabelWriter printer and also features Address
Fixer software, which automatically checks any U.S. address against the
USPS database to ensure a more accurate mail delivery.
DYMO Desktop Mailing Solution, a complete mailing system that prints
United States Postal Service-approved postage, is also available, and
includes a scale to prevent over-stamping and ultimately streamline the
mailing process. The recent survey found out that almost half (48
percent) of small businesses estimate the weight of their mail, which
can lead to over-stamping. Like DYMO Stamps, DYMO Desktop Mailing
Solution does not have a monthly service fee.
DYMO Stamps and DYMO Desktop Mailing Solution are available direct from
dymo.com. DYMO Stamps is also available at leading office supply
superstores, computer and office product resellers, and DYMO Desktop
Mailing Solution is available at OfficeMax.
About DYMO Stamps “Two-Cents” Offer
No purchase necessary. Limit one submission per household or business.
Offer good May 8, 2007- September 1, 2007, or until supplies last. For
more information on the postage rate increase and the free DYMO Stamps
postage offer, visit www.dymo.com/twocents.
DYMO is a leading global manufacturer of on-demand labeling products for
home, office and industry. DYMO operates as a strategic business unit
within Sanford L.P., a Newell Rubbermaid company. Sanford manufactures
and markets writing instruments, art products and office organization
supplies, led by a powerful brand family including: Sharpie®, Paper
Mate®, Parker®, Waterman®, EXPO®, rotring®, Reynolds®, Berol® and
Rolodex®, among others. For more information, visit www.dymo.com.
About Endicia Internet Postage
Launched in 2000, Endicia (www.endicia.com) is a leading Internet
Postage service that allows users to print complete, postage-paid
envelopes and labels for domestic and international mail. The company’s
founders have supported essential elements of the U.S. Postal Service’s
nationwide automation effort. In 1989, they received the first annual
U.S. Postal Service Quality Supplier Award; in 1993, Envelope Manager
became the standard software for address hygiene and bar-coding at the
U.S. Postal Service; and in 2004, Endicia received the U.S. Postal
Service Industry Star Award.