DYMO® STAMPS™ GIVES CONSUMERS ITS TWO-CENTS

DYMO® STAMPS™ GIVES CONSUMERS ITS TWO-CENTS WITH FREE POSTAGE OFFER
Stamford, CT, 08/05/2007
 
Beginning May 14, the United States Postal Service will require an additional two-cents to mail a First-Class Mail, one-ounce letter. Many other postal rates are also rising - from parcels to postcards to priority mail. For businesses - especially small businesses - the increase can be costly, both in time and money. In fact, according to a new survey from DYMO®, more than 40 percent of small businesses will need to make additional trips to the Post Office when the new rates hit.
  To help bridge the two-cent gap, DYMO Stamps™, the only online postage service currently without a monthly service fee, is giving away its “two-cents” – that is, free two-cent stamps as well as helpful information on the new rate structure. Beginning May 8, the first 10,000 consumers who go to www.dymo.com/twocents and register will receive a set of ten free two-cent DYMO Stamps.
  “This is just one way DYMO is trying to help businesses and households transition to the new rate structure,” said Miguel Ortiz, marketing director for DYMO Stamps. “It’s also an opportunity for us to educate people about the new rates and how to eliminate unnecessary trips to the Post Office to purchase additional postage.”
  Ortiz highlights the recent survey, which examined 306 small businesses across the country, as an example of the need to educate consumers. Nearly 70 percent of respondents (68.9 percent) still purchase most of their postage at the Post Office, while 62.9 percent have never purchased or used Internet postage.
  “With tight mailing budgets, especially for small businesses, it’s important for industry resources like DYMO to provide consumers with the appropriate tools and information to help their business grow,” Ortiz said. Ortiz points to a survey finding indicating that nearly one-third (32.9 percent) of small businesses spend at least $1,000 a year on postage, with about half of that group spending more than $5,000.
  DYMO Stamps – Two Cents at Your Fingertips

DYMO Stamps is an Internet Postage service that allows users to print postage from home or office, eliminating trips to the post office. DYMO Stamps, powered by Endicia™, a leading Internet Postage service, is the only Internet postage service currently with no monthly fees or long-term service commitments. Users simply sign up for a free Endicia account to purchase and print their postage. The DYMO Stamps service prints U.S. postage for First-Class, flat rate Priority Mail®, International (one oz.) and postcard mail pieces. It works exclusively with the top-selling DYMO® LabelWriter printer and also features Address Fixer software, which automatically checks any U.S. address against the USPS database to ensure a more accurate mail delivery.
  DYMO Desktop Mailing Solution, a complete mailing system that prints United States Postal Service-approved postage, is also available, and includes a scale to prevent over-stamping and ultimately streamline the mailing process. The recent survey found out that almost half (48 percent) of small businesses estimate the weight of their mail, which can lead to over-stamping. Like DYMO Stamps, DYMO Desktop Mailing Solution does not have a monthly service fee.
  DYMO Stamps and DYMO Desktop Mailing Solution are available direct from dymo.com. DYMO Stamps is also available at leading office supply superstores, computer and office product resellers, and DYMO Desktop Mailing Solution is available at OfficeMax.
  About DYMO Stamps “Two-Cents” Offer

No purchase necessary. Limit one submission per household or business. Offer good May 8, 2007- September 1, 2007, or until supplies last. For more information on the postage rate increase and the free DYMO Stamps postage offer, visit www.dymo.com/twocents.
  About DYMO

DYMO is a leading global manufacturer of on-demand labeling products for home, office and industry. DYMO operates as a strategic business unit within Sanford L.P., a Newell Rubbermaid company. Sanford manufactures and markets writing instruments, art products and office organization supplies, led by a powerful brand family including: Sharpie®, Paper Mate®, Parker®, Waterman®, EXPO®, rotring®, Reynolds®, Berol® and Rolodex®, among others. For more information, visit www.dymo.com.
  About Endicia Internet Postage

Launched in 2000, Endicia (www.endicia.com) is a leading Internet Postage service that allows users to print complete, postage-paid envelopes and labels for domestic and international mail. The company’s founders have supported essential elements of the U.S. Postal Service’s nationwide automation effort. In 1989, they received the first annual U.S. Postal Service Quality Supplier Award; in 1993, Envelope Manager became the standard software for address hygiene and bar-coding at the U.S. Postal Service; and in 2004, Endicia received the U.S. Postal Service Industry Star Award.