Sleek DYMO LetraTag Electronic LabelersCONSUMER ELECTRONICS SHOW, LAS VEGAS, 05/01/2001
The new electronic DYMO LetraTag range is a funky, ergonomic handheld labeler
with an attitude. Currently available in three bright translucent flavors
orange, grape or lime green and soon to include cool, up-to-the-minute
metallics, the lightweight palm-sized labeler makes it a pleasure to label
everything in the home, office or business, from spice racks to spare
parts.
Designed to appeal to all generations alike and put the fun back into
labeling, the cool-looking streamlined LetraTag will certainly be fought
over by the whole family. The vibrant, see-through DYMO electronic labeler
is the ideal way to organize arts and crafts projects, photo albums, home
offices, tools and supplies, video tapes and much more.
Lightweight and palm-sized to suit children and adults alike, the easy-to-use
LetraTag is perfect for handheld or desktop use, inside or outside the
home or office. The sleek-looking unit features a full color-coded
ABC-style keyboard with specialty symbols, box styles and typefaces, plus
a simple loading system, and an easy-peel, slit back capability. It also
features a large display screen and the ability to print two lines of text.
DYMO LetraTag label tape is available in a wide range of colors (from Cosmic
Red to Hyper Yellow), textures and sizes. Users can select economical
white paper tape, wipeable plastic tape in a variety of colors and
patterns for more strenuous indoor applications, or durable
weather-resistant metallic tape in green and silver for outdoor tasks.
Special tapes for holidays and parties, which feature Christmas trees,
bells, presents and balloons, streamers and noisemakers, are also
available.
The affordable DYMO LetraTag is destined to become a great impulse purchase at
stores because the labeler is priced at just $29.99. A free paper label
cassette is provided. Using consumer-friendly see-through packaging,
including pictures and graphics, the labeler is currently being shipped to
mass merchants including WalMart, Kmart, Target, Meijers, Staples and
Bradlees. Consumers will also be able to purchase the LetraTag at Ace and
TruValue hardware stores, as well as their local supermarkets, drug stores
and craft supply stores.
DYMO Corporation, based in Stamford, Connecticut, is an Esselte Office
Products company, the world's largest manufacturer of office products. For
more information about DYMO, please visit www.dymo.com/letratag
# # #
Editor Note: Images and specifications for DYMO products are available
upon request. Please contact Debra DiMaio, Giles Communications at
914-422-3800 ext. 134 or ddimaio@giles.com.
