WHAT’S A “WYSIWYG”? DYMO introduces a handy new feature on the next generationStamford, CT, 8/1/2006
DYMO® introduces the new generation of the LetraTag®, the Personal
Labelmaker, with new user-friendly features. WYSIWYG technology –
pronounced “Wizzy Wig” and short for “What You See Is What You Get” –
will allow Personal Labelmaker users the ability to see exactly how
their labels will look before they print. From bold to italic, small to
medium fonts, everyone from the labeling enthusiast to the
“organizationally challenged” has a great new tool at their fingertips.
When organizing the home or office, labelmaker users like the ability to
use effects such as different fonts and point size, but want it to be as
quick and easy as possible. In response to user feedback, DYMO has
developed the exclusive WYSIWYG function, as well as a bigger screen for
graphic display previews of font effects before printing. The four-way
navigation button gives easy access to these advanced features.
Designed and packaged to be easily understood, engaging, and inviting,
it reflects current customer demand for sleek, portable devices
supporting today’s fast-paced lifestyles. The color-coded ABC style
keyboard is designed to be an “adult-friendly” tool to help efficiently
organize everything from files, photo albums, CDs, tools, shelves and
storage containers to children’s toys and clothes.
“The DYMO Personal Labelmaker was designed to be as inviting and
intuitive as possible. We want people to be able to pick it up and use
it before reading the instructions,” said Michael Kaplan, Global
Marketing Director, Consumer Business, DYMO Corporation. “Its new design
is intended to be more approachable and less intimidating. We’ve focused
on ease of use – with a larger screen, a larger keyboard, and improved
functionality so we can deliver on our brand promise of “The Easier, The
Better” Kaplan said.
In addition to its new design and WYSIWYG, the DYMO Personal Labelmaker
prints on a variety of labels for many uses. Labels come in different
materials and colors – paper, plastic, iron-on, metallic and new
magnetic labels. So, Mom can print a “Timmy” label on a paper label for
his lunch bag, a magnetic label for the fridge, an iron-on label for his
favorite t-shirt and a plastic label for his school supplies. DYMO’s
Personal Labelmaker uses direct printing technology that requires no ink
cartridge.
DYMO Personal Labelmaker/Add one
Two versions of the DYMO Personal Labelmaker – the LetraTag and LetraTag
Plus will be in stores by this summer. The LetraTag Plus comes with two
label cassettes and a magnetic holder that’s perfect for the fridge
where it can always be at your fingertips. As back-to-school time
approaches, Mom will have already found a million ways to use it.
Found in the office supply section in Wal*Mart, Target, and other
retailers and in labeling sections in office supply stores, this is the
perfect tool for home use.
About DYMO
DYMO is the leading global manufacturer of on-demand labeling products
for home, office and industry. DYMO operates as a strategic business
unit of Newell Rubbermaid within the Sanford Office Products Group. The
Sanford Office Products Group manufactures and markets writing
instruments, art products and office organization supplies, led by a
powerful brand family including: DYMO®, Sharpie®, Paper Mate®, Parker®,
Waterman®, EXPO®, rotring®, Reynolds®, Berol® and Rolodex®, among
others. For more information visit www.dymo.com.
Contact:
Ann Balsamo, 314.552.6723
abalsamo@webershandwick.com
