NEW DYMO PERSONAL LABELMAKER LAUNCH ASKS TWO QUESTIONS:8/1/2006
WHAT’S A “WYSIWYG”? AND ARE YOU A “TYPE O” OR A “TYPE
O-NO!”?
DYMO Introduces Personal Labelmaker with National Contest, Ad
Campaign.
Just in time for back-to-school, the next generation of the DYMO
Personal Labelmaker is hitting store shelves, along with an aggressive
marketing campaign that includes national advertising, consumer public
relations and an online contest.
WHAT’S A “WYSIWYG”? DYMO introduces a handy new feature on the next generation8/1/2006
DYMO® introduces the new generation of the LetraTag®, the Personal
Labelmaker, with new user-friendly features. WYSIWYG technology –
pronounced “Wizzy Wig” and short for “What You See Is What You Get” –
will allow Personal Labelmaker users the ability to see exactly how
their labels will look before they print. From bold to italic, small to
medium fonts, everyone from the labeling enthusiast to the
“organizationally challenged” has a great new tool at their fingertips.
Labelmaker Contest7/24/2006
THE O’S HAVE IT: ORGANIZATION OPPOSITES FACE OFF IN CLEAN VS. CLUTTER
CHALLENGE
DYMO® Labelmaker Contest Offers $5,000 in Organizational Tools
Oh, to be organized. Whether you are born orderly or bred a slob, when
it comes to being organized, some say the “O’s” have it.
“Type O’s” are those who embrace organization with passion and a plan,
run their households like well-oiled machines, alphabetically arrange
kitchen spices and cook up new file systems at work.
Enter “Type O-No’s!” – “Type O’s” polar opposite. They are the outlaws
on the tidy trail. Clutter criminals. They helplessly look-on as their
mounds of magazines and stacks of subscriptions turn into mountains of
messiness.
What if a “Type O” and a “Type O-No!” should meet? What in the name of
labeled lunch boxes would happen?
